The CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN CAMBODIA A CONCEPTUAL FRAMEWORK

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Yamuna Sithambalam
Alyaa Afifah Abu Talib
DINESH ELANGO
Zunirah Mohd Talib

Abstract

This paper aims to examine relevant literatures to identify critical success factors for sustainable entrepreneurship in Cambodia and further develop a conceptual framework for future methodological research. This study begins with the review of literatures that outlined success factors for sustainable development before examining the critical success factors for sustainable entrepreneurship. A crucial finding from literature shows that there is inconsistency between the success factors for sustainable development and sustainable entrepreneurship despite some literatures identifying sustainable entrepreneurship as a business model being built based on the United Nation’s Sustainable Development Goals (SDG). The main sources of inconsistencies are the various stages of economic development and government policies across the countries being researched. Gaudemar (2016) mentioned despite having made progress in advancing development, Cambodia is unlikely to ‘graduate’ from its Least Developed Country (LDC) status till 2025 and beyond. There is probability that the framework will be a valuable tool for meticulous analysis and evaluation of critical success factors for sustainable entrepreneurship in Cambodia. The limitation of this study is that the model is purely conceptual and requires further validation with in-depth methodological research.

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How to Cite
Sithambalam, Y., Abu Talib, A., ELANGO, D., & Talib, Z. (2024). The CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN CAMBODIA. Journal of Research and Multidisciplinary, 7(2), 896-907. https://doi.org/10.5281/jrm.v7i2.97
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Articles
Author Biographies

Yamuna Sithambalam, American University of Phnom Penh, Cambodia

Ms. Yamuna Sithambalam is an Assistant Professor and Associate Dean of the Business Department. She embarked on a career in education in 1999 specifically as a faculty specializing in the delivery and administration of British, American and Australian universities degree programs in Malaysia. She completed her tertiary education in Malaysia, Singapore and UK and currently a doctoral candidate pursuing PhD in Management specializing in Social/Sustainable Entrepreneurship field, actively researching on success models of sustainable/social entrepreneurship in Cambodia in comparison to other regions. With a wealth of experience in academia, Ms. Sithambalam brings a unique perspective to her role as the Associate Dean. As the Associate Dean of the Business Department, Ms. Sithambalam is responsible for overseeing all aspects of the department’s operations. She plays a crucial role in curriculum development, ensuring that students receive a comprehensive education that prepares them for success in the business world. Driven by innovation and a commitment to excellence, she constantly seeks ways to enhance the department’s programs and foster an environment of continuous learning. At AUPP, Ms. Sithambalam’s teaching and research interests lie in the areas of Business, Marketing, Operations, Project Management, SCM, Innovation and Entrepreneurship. She has published numerous articles in reputable academic journals and has presented her findings at international conferences. She also works closely with the Technology Center to design new professional development courses and programs for the corporate sector in Cambodia. Outside of her professional commitments, Ms. Sithambalam is a passionate traveler and a social Latin dancer, who travels the world to explore new cultures, experience different ways of life, broaden her horizons and dance at international dance festivals.

Alyaa Afifah Abu Talib, Management and Science University, Malaysia

Senior Lecturer at Management & Science University (MSU) under management areas for MSU Postgraduate Centre.
Teaching: Postgradutes students (both coursework & by research)

Supervisory committee and currently supervising PhD and Masters by Research Candidates in multidisciplinary of management areas.

Expertise area: Sustainability, Facilities Management, Built Environment, Hospitality and Tourism, Statistical Analysis (SmartPLS) - Mixed Method research (both quantitative and qualitative)

DINESH ELANGO, American University of Phnom Penh, Cambodia

Dinesh Elango is an experienced academic professional with over 12 years in the field, and currently as an Associate Professor at AUPP. He has been recognized as an Accredited Management Teacher (AMT) by the All India Management Association. He worked in various countries such as Cambodia, Vietnam, Thailand, India and Myanmar.

He is an expert in teaching a wide range of subjects in Management courses, including Business Analytics, Operations Management, Project Management, MIS, ERP, E-Business, and IT for Management. He has published research papers in various indexed journals, including Scopus, and has acted as a keynote speaker at various conferences. He has given webinars on various topics internationally and has also served as an Editorial Board Member and Reviewer for international journals.

Dinesh’s research interests include Business Analytics, Artificial Intelligence for Business, Cryptocurrencies and Blockchain Technologies, Information Technology/Systems Management, the Internet of Things, Technology Management, and ERPs.

Zunirah Mohd Talib, Management and Science University, Malaysia

Zunirah Mohd Talib, currently is a Dean and Professor at Management and Science University (MSU) and still teaching mainly in Operation Management, Total Quality Management and Industrial management. She has been working with MSU (Management & Science University) since 2015 and become the Head of the Department of Business management and law from Oct 2015 until Dec 2019. Later in Jan 2020, she became the Dean of Faculty Business Management and Professional Studies and currently, she is a Professor at the Graduate School of Management, Post Graduate School.

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