Journal of Research and Multidisciplinary

Social Media Analytics: Analyzing User Engagement and Marketing Strategies across Popular Platforms

DINESH ELANGO — 2025-03-31

In the contemporary digital landscape, social media platforms have advanced into essential tools shaping the way individuals intermingle, exchange information, and engage with assorted content. Concurrently, businesses and marketers recognize the immense potential of these platforms as invaluable channels to reach, connect, and resonate with their target audiences. This comparative study delves into the realm of social media analytics, employing an analysis of secondary data sourced from prominent platforms like Twitter, Facebook, and Instagram. The primary objective of this research is to discern variations in user engagement and evaluate the effectiveness of marketing strategies across these diverse platforms. By harnessing insights from secondary data, this study endeavors to illuminate the distinctive strengths and weaknesses of each platform concerning user interactions, content performance, and marketing success. The findings of this research endeavor to equip businesses and marketers with valuable knowledge for fine-tuning their digital marketing strategies, tailoring them to optimize engagement levels and enhance overall brand visibility in the ever-evolving landscape of social media dynamics.

Mechanics of Manipulation: A Comparative Analysis of Orwell’s 1984 and Chomsky’s Propaganda Model

Afifa Rahman — 2025-03-31

1984 by George Orwell is a remarkable book which can be used to explain the symbiotic relationship between mass media and institutional structures. By using the propaganda model introduced and popularized by Edward S. Herman and Naom Chomskey, this paper intends to assess the components which are used to prompt a certain group of people to fall under a despotic influence where citizens, willingly, yet unwittingly, submit their agency to mass domination. In the process, this paper will investigate the agency of mass media in producing such willing but unwitting submissive citizens much like how "Big Brother" manipulated the citizens of "Oceania" into embracing the cult-like government system. This qualitative research applied the close reading method to thoroughly analyze the interdisciplinary point of view of both media discourse and the totalitarian mindset of powerful institutional structures, like the Party. In their book Manufacturing Consent: The Political Economy of the Mass Media, Herman and Chomsky identifies five media filters to explain the mechanism on which the media industry operates. In 1984, we see Orwell explaining through Emmanuel Goldstein’s book “The Theory and Practice of Oligarchical Collectivism”, how instruments like posters, telescreens, certain ideologies, fabricated news etc. are used to manipulate the perception of reality of the citizens. This paper made a comparative analysis to measure up which of these filters are applicable to the scenario of 1984. The ambit of this paper will be limited to scrutiny of the mechanism which enables all-powerful authority to come into existence rather than investigation of the impact of all- powerful authority on citizens.

Analysis Of The Needs For A Project-Based Learning (PJBL) Model With Aswaja Characteristics In Mathematics Courses For Elementary School Teacher Education Students

Erwin Nurdiansyah — 2025-03-31

The needs analysis for implementing Project-Based Learning (PBL) with Aswaja values in mathematics courses at the Primary School Teacher Education (PGSD) Program is essential to assess student and lecturer readiness, challenges, and preferences. This study aims to analyze the need for a PBL model with Aswaja values to enhance students' mathematics learning outcomes at the Islamic University of Makassar. Using a qualitative descriptive approach, the study explores the application of this model in PGSD mathematics courses. Data were collected from students and lecturers through observation, documentation, and questionnaires, then analyzed using qualitative techniques, including coding, analysis, data triangulation, and presentation. The findings indicate a strong need for a PBL model with Aswaja values, as seen in three key aspects: learning model needs, learning challenges, and learning expectations. This study contributes to integrating PBL with Aswaja values systematically, enhancing both mathematical understanding and character development in PGSD students.

Philosophical reflection drawn from the experience of the design weaknesses of PhD students through research activities

Bemena Bruce — 2025-03-31

The productivity generated by doctoral research activities requires exclusively laborious work in order to have yields with all the qualities practically satisfactory for these tasks. The implementation of the state of the art and the construction of a "preprint" are among the occupations of capital importance among the conditions necessary to complete a thesis. They need more very specific knowledge, in other words, full of joy, will, passion, intuition, etc. Faced with this circumstance, doctoral students sometimes have often invalid excuses brought by complexes of uncertainties. Subsequently, this paper explains “how can a PhD student appropriate the working methods in order to enable him to manage his thesis work as well as possible? ".

Social Interaction Among Elementary School Children Who Are Victims Of Bullying

Syarifa Nur Fajrin — 2025-03-31

This research is a qualitative study with a case study approach aimed at understanding the social life of children who are victims of bullying at Madrasah Ibtidaiyah Yaspi, Makassar. The research subjects included four students and one teacher at Madrasah Ibtidaiyah Yaspi, Makassar. Data collection techniques involved in-depth interviews and documentation. The study utilized the interactive analysis model by Miles and Huberman, which consists of data collection, data condensation, data verification, and conclusion drawing and testing. The findings revealed that the causes of bullying at Madrasah Ibtidaiyah Yaspi, Makassar, include misinterpretations of intent and communication methods, a lack of understanding of cultural expressions such as congratulations, emotional reactions from peers who feel disturbed, stigmas formed after incidents, and insufficient education on managing minor conflicts. The social life of children who are victims of bullying at Madrasah Ibtidaiyah Yaspi, Makassar, is characterized by dynamics of support and rejection. The handling of bullying at Madrasah Ibtidaiyah Yaspi, Makassar, tends to be reactive and unstructured. Although there are no specific programs or policies to systematically address bullying, teachers play an active role in mediating conflicts between students. Teachers' efforts to instill values such as respect, mutual assistance, and honesty serve as a foundation for fostering a positive school culture.

Student Learning Innovation Blind Through Approach Solution Case Integrated Audio Based Learning Management System at Islamic University of Makassar

Supriadi Supriadi — 2025-03-31

Study This aiming For developing the Indonesian Language and Literature Education study program FKIPS UIM expands access education for student blind , improve quality service learning For student blind , Improve access , participation and independence student blind operate role in society . The method used in the research using method participatory . The results of study This show that develop RPS problem solving model case audio based for students disability specifically student blind Already implemented with good , 2) Has developed audio - based teaching materials for students disability specifically student blind ; 3) Has developed learning media audio based for students disability specifically blind students ;4) Have developed evaluation learning audio based for students disability especially blind students, and 5) Has developed reporting results Study Program Evaluation education Indonesian language and literature .